This study explores the impact of post–1990 liberalization Bollywood films on the lives of second-generation Indian transnationals in Metro Manila, particularly the role of Bollywood in identity formation of these Indian transnationals. The study uses Bourdieu's three capitals to facilitate the research. These capitals are the economic capital, the social capital, and the cultural capital.
Bollywood, or the mainstream Hindi-language film industry of India, has started tapping on its transnational communities since the 1990s, and non-Indian international audience since the mid-2000 onwards. Because of this, the Bollywood filmmakers have become more conscious in using Bollywood as a carrier of the Indian cultures and traditions. This is done not only to allow the Non-Resident Indians (NRIs) to be reconnected to the Indian motherland, but also to encourage them to invest in India. For the non-Indian audience, this is to change perceptions on India, and attract non-Indians to go to India for tourism or for investments as well.