Wherever I am, the world comes after me.
It offers me its busyness. It does not believe that I do not want it.
Now I understand 
why the old poets of China went so far
and high 
into the mountains, then crept into the pale mist.
"The Old Poets of China" by Mary Oliver

The UP Asian Center will be holding a lecture and book launch, “Toyota in the Philippines: 30 Years and Beyond in Nation-Building" on 17 December 2020, 2-4 pm (Philippine time) via Zoom. The event is free and open to the public, but participants must have an authenticated Zoom account (sign-in required).


Joefe B. Santarita
Nation building is the process of constructing or structuring a national identity to unify the people so that the country remains politically, economically and socially stable. It is sustained by three distinct sectors—political leadership, civil society, and business—which work together to drive the process forward.  Business, after all, uses skills, expertise, and commercial activities for broad social benefits, and thus engages in critical citizenship.  
The lecture will discuss the book’s guiding theoretical framework on the role of business in nation-building, including the work of Mathur and Khambi on the automobile industry. Mathur and Khambi assert that the contributions of the automobile industry to technology and value creations manifest in the following: generating government revenue, creating economic development, fostering research and development (R&D) and innovation, and encouraging people development. These are echoed in the interrelated factors that define citizenship in the context of business: contribution to growth in the real economy, the way the company does business, and support of communities. Considering the efforts made by Toyota Motor Philippines Corporation in terms of its core business activities, its social investment and philanthropy, and its engagement in public policy, it cannot be gainsaid that Toyota Motor Philippines Corporation has made an impact. 


Toyota in the Philippines: 30 Years and Beyond in Nation-Building explores the efforts of Toyota Motor Philippines Corporation in terms of its core business activities, its social investment and philanthropy, and its engagement in public policy.
Offering a case study on the role of business in nation-building, the book features several chapters on TMP’s contributions to economic development, research and innovation, and people’s development.


In a talk show-style segment, panelists-chapter contributors will speak briefly about their respective essays and field questions from the audience.
Toyota in the Philippines: Pillar of Nation-Building
          Joefe B. Santarita
Toyota in the Philippines
          David T. Go
Toyota: A Major Driver of Philippine Economy
          Joefe B. Santarita
Toyota Way and Philippine Business Culture
          Emerlinda R. Roman
Toyota Motor Philippines and Education      
          Sergio S. Cao
Toyota Motor Philippines Foundation: Championing Social Upliftment and Nation-Building through Public Service
           Noel Christian A. Moratilla
Toyota in the Philippines: Towards Harmony with Nature
           Michelle R. Palumbarit
Towards Cross-Cultural Understanding: The Contributions of Toyota Motors Philippines to Culture
          Ariel C. Lopez
Examining Corporate Citizenship in the Context of Toyota-Asian Center Partnership
           Joefe B. Santarita



      • When registering for the webinar, use the same email address that you use for your Zoom account.
      • If your registration is successful, you will receive a confirmation email containing the link to join the webinar. Please do not share that link.
      • Attendance is first-come, first-served. The webinar can only accommodate 500. A live stream will be generated only if attendance exceeds 500. In this case, a link to the livestream will be posted on this page.
Webinar Proper
      • If you have difficulty logging in, log in first to your Zoom account and only then should you click the “join link.”
      • Please send questions via the Q&A panel. You may choose to remain anonymous. The moderator and/or the main speaker will choose from the questions and answer them during the Open Forum. Please note that time constraints may not allow us to respond to all queries.
      • The host(s) reserves the right to remove participants who send rude, inappropriate questions or message. 


For inquiries, please email This email address is being protected from spambots. You need JavaScript enabled to view it..

 The UP Asian Center offers M.A. degrees in Asian Studies with four fields of specialization: Northeast Asia, Southeast Asia, South Asia, and West Asia. The Center also has an M.A. program in Philippine Studies that allows students to major in Philippine society and culture, Philippine foreign relations, or Philippine development studies. The Center offers a Ph.D.  program in Philippine Studies in conjunction with the College of Arts and Letters and the College of Social Sciences and Philosophy. For an overview of these graduate programs, click here. The Asian Center also publishes Asian Studies: Journal of Critical Perspectives on Asia, the latest issue of which can be downloaded at the journal's website. For other news and upcoming events at the Asian Center, click here.